Science is not a thug, it’s just misunderstood.

Honestly, I am finding this one unusually hard to follow and understand.

Commerce didn’t kill meaning, it standardized it.

Seriously? Fresh-squeezed pesticide-free organic orange juice from local fruit is the second coming?

Enjoy your unsustainablity with a side of cognitive dissonance why not.

At least cat has no misgivings about morality :P

You just made me question whether or not I had actual orange juice.

Or if I’ve ever had it for that matter.

i’m so in love with juice; the one with the little bits in it… I don’t even think I care that they might be artificial pieces of orange pulp… they taste gooood:) …I’m uh-oh addicted to -strawberry-flavoured-sweets- too:/ I probably always required the crutches of life (see: Dali paintings)

What killed meaning was the acceptance of the validity of all subjective viewpoints.

And then meaning came back as a zombie…

But really I don’t think meaning disappeared as much as became so ubiquitous that we ceased to notice it; everything is a sign, everything is part of the cultural code, part of your personal branding, everyone can use and produce meaning, it’s becoming harder for any one agency to “own” the discourse, the mythology, the flow of information.
Which of course ruins meaning as an object for conspicuous consumption, which is why we have to turn to authenticity (freshly squeezed organic fair trade orange juice), which always has a normative, moralistic dimension to it.

Goddamn, Cat and Girl just hit the organic food movement in the nards.
I love this comic.

I love how they’re both involved in the same conversation, but not. Girl is trying to make a point about something, Cat is just… babbling? And it takes an outside observer with no preference for one or the other to put it together as some sort of complete argument for something.

Actually… it is like reading internet forums or, to a lesser extent, comic comments.

Meaning never disappeared or came back. Rather we swapped one illusion of meaning for a variety of less convincing illusions, and now we’re trying to get our first illusion back. The problem is that when all you can do is choose what to consume, the meaning you end up with never seems meaningful for long.

I’ve been reading Cat and Girl for awhile. And I have always loved it. But I’ve never been so compelled to reply till now.

This is an amazing one. It seems like there was a time when we all had our personalized meaning. Then science came in and told us there wasn’t any. Then capitalism/advertising came in and told us that it all had to be the same. And we believed these things so much we’ve created societies where we force our meanings on each other. Or simply live for nothing.

Thanks Dorthy! For all your great work.

I like meaning figured as authenticity.

Seriously. Also, anorexia is just a myth started by jealous fat people.

Isn’t the fresh-squeezed pesticide-free organic juice from local fruit just another way to simulate meaning through commerce? Just like the kids walking the aisles at Hot Topic, you’re buying things to distinguish yourself from everybody else.

Hooray I’m a thug’s lackey!

…and shot it all over again.

Am I stating the obvious?

I agree that this is a bit harder than usual, but some of you guys aren’t even trying. Girl is making the point explicitly. Cat is illustrating the point, first in metaphor with the orange juice, then by example.

No one remembers meaning, no one ever did.

Heeeelow Ladies! :)

Meaning, there is no meaning, meaning is what we tell you and sell you, whoa head trip.

I’m sure it goes with the meaning behind the comic, but I’m appalled Cat threw away his drink like that.