The story of Baby Mr. Peanut’s death & reincarnation at the hands of the Kool-Aid man is probably the closest I’ve ever seen a marketing department come to trying to create a bona fide religious pantheon

I feel like not enough people talked about how they tried to establish the Kool Aid man as a demigod who can bring back the dead with his red sugary tears as a mechanism to make Baby Nut work back when that ad first aired